client
Saudi Rental Hub
service name
Web & SEO
budget
Confidential
01.
Intro of case
Saudi Rental Hub is a prominent provider of rental trucks, rental flatbeds, and rental cranes, catering to constructionand oilfield clients across Saudi Arabia. Known for their reliable services and extensive fleet, Saudi Rental Hub aimed to enhance their online visibility and attract a larger volume of qualified leads from their target industries.
They partnered with Orb Digital to develop a comprehensive SEO strategy that would improve their search engine rankings and drive sustained organic growth. Their objectives included targeting industry-specific keywords such as “rental cranes Saudi Arabia”, “rental flatbeds for oilfields,” and “truck rentals for construction projects.” The company also sought to strengthen their online authority and position themselves as a leading rental provider in the Saudi market.
With these goals in mind, Orb Digital designed a tailored SEO plan to elevate Saudi Rental Hub’s digital presence and connect them with potential clients.
02.
Work challenges
- Competing with established rental providers for highly competitive keywords like “rental trucks Saudi Arabia” and “crane rental for oilfield projects.”
- Improving the company’s domain authority to rank higher on search engine results pages (SERPs).
- Identifying and targeting the right audience segments for construction and oilfield clients.
- Optimizing the website’s technical SEO to ensure fast load times, mobile responsiveness, and better user experience.
- Creating compelling, keyword-rich content to enhance on-page SEO and attract qualified traffic.
03.
Main result
Through a strategic and holistic approach, Orb Digital successfully transformed Saudi Rental Hub’s online presence:
- Higher Search Rankings: Achieved top rankings for key phrases like “rental trucks for construction Saudi Arabia” and “flatbed rentals for oilfield projects.” Organic traffic increased by 60% within the first six months.
- Improved Domain Authority: Enhanced their online credibility through high-quality backlinks and consistent content updates, boosting domain authority significantly.
- Keyword Optimization: Targeted a mix of short-tail and long-tail keywords to capture leads at different stages of the purchasing funnel, resulting in a 35% increase in client inquiries.
- Enhanced User Experience: Implemented technical SEO enhancements, improving website speed and navigation, leading to a 25% reduction in bounce rates.
- Content Strategy Success: Developed engaging blog posts and service pages focusing on industry-specific needs, driving qualified traffic from the construction and oilfield sectors.
By delivering measurable improvements in search engine visibility and user engagement, Orb Digital positioned Saudi Rental Hub as a trusted leader in rental services for construction and oilfield projects.
With a tailored SEO strategy and targeted content creation, Orb Digital helped Saudi Rental Hub achieve higher visibility, a significant increase in organic leads, and stronger engagement with their target audience. Their enhanced digital presence now enables them to connect with key clients in the construction and oilfield industries, driving sustainable growth in the competitive Saudi rental market.
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